Mission
To rebrand Machsanei Harayut with a clear focus on sofas, using smart visual language to communicate value and comfort. The letter O in the logo was shaped like a sofa, and the word “Machsanei” was leveraged for its strong phonetic presence—anchored by the "S" sound that echoes “sofa.”

Results

• A successful, user-centered brand that clearly communicates its core offering

• Strong market positioning through clever design and strategic naming

• Customers connect instantly with the brand promise: affordable, stylish furniture

• Tagline: 100% Home – capturing both emotional and functional value

Location

IL

Values

Accessible | Quallity | Customized

Brand Essence

100% Home