About us

I specialize in branding and lead the design function in Israel and USA Florida.

I was born and raised in advertising agencies, where I branded major companies and taught many students at Avni Institute and HackerU.

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For the past two decades, I’ve worked independently, creating consciousness-shifting brands for clients and organizations seeking to transform culture. I’m also an entrepreneur in the branding and graphic design space.

As a brand designer, I treat strategy as the new message - a tool to shift mindsets and reshape culture. I blend the spiritual and the practical, always seeking a unique visual interpretation.

I’ve developed an online course for graphic designers who want to become strategic designers, as well as additional tech-based products that reflect my style and approach.