Mission
To breathe new life into WIZO’s outdated and disconnected visual identity, and uncover the soul behind the legacy. Starting from the iconic logo leaves, I crafted a new brand language—one that brings clarity and unity to a complex organization with many categories. The goal: to elevate the brand through refined simplicity while honoring its rich heritage.

Results

• A renewed visual system that brings order, elegance, and emotional connection

• The complexity of the organization was translated into a clear, intuitive structure

• The brand now feels unified and purposeful, making it easier for people to engage, connect, and resonate

• Internal teams and audiences alike now recognize WIZO’s essence more clearly, with greater alignment and presence