GSE

Fintech | Risk Management

Branding & Presentation

Mission
GSE had an existing logo, but lacked a cohesive visual language and a font that reflected the company’s true level of sophistication. The goal was to elevate the brand to match its premium status, combining elegance with intelligent design thinking.

Results

• Designed a custom, innovative font that embodies both elegance and modernity

• Created a modular grid system based on refined cubes, allowing for easy, consistent, and creative layout construction

• The new visual identity brought a sense of luxury and clarity to the brand, aligning it with its high-level market positioning

• GSE now communicates with confidence, style, and creative intelligence across all touchpoints