Rakuten Viber
secure, fun, and exciting messaging and calling app, connecting over a billion people worldwide!
Branding & Website
For Viber Rakuten, I led a rebranding process and designed a modern, innovative website aligned with the company’s vision and core values. The project focused on creating a clean, contemporary visual language and a forward-thinking user experience.
The new site integrates subtle animations and dynamic interactions to create a lively yet intuitive interface. The result is a scalable digital platform that strengthens the brand and communicates its identity in a clear, modern way.
Value:
Improves reliability, user awareness, and trust in environments with unstable connectivity.
Values
Empowerment | Technology | Connection
Brand Essence
Your safe space to connect
Brand Mission
Rakuten Viber makes your life easier.
We enable meaningful connections across all aspects of life, from precious moments with family and friends, through managing business relationships to pursuing your passions.
Rakuten Viber makes your life easier.
We enable meaningful connections across all aspects of life, from precious moments with family and friends, through managing business relationships to pursuing your passions.
Brand Story
We live in an agile world that true freedom is created when people can communicate without limitations, but with the boundaries they allow, in the terms of the conditions that suits them.

you can build community that allows everyone to express themselves, be creative, 
and connect with others without losing your privacy or personal control.
Main Colors
Viber Purple
#7360F2
RGB: 115 096 242
Background Linear
#DB6BB8
RGB: 219, 107, 184
#7360F2
RGB: 115, 096, 242
Primary text
#484747
RGB: 72 71 71
Empowerment
Connection
Brand Core Values
Dopamine boost contrasts
bold and trend typography
Soft gradients
Micro mouvement
Ping Animation
Real people
Humor scenes illustration
Technology
Neumorphism light
Levitating components
